This attractive cardigan can be knit as a "waist" by which I think they mean the top section of a dress, or as a regular cardigan. It features the neckline called the "cardigan neckline", covered buttons, and embroidery for which no pattern is given. It just says to embroider as shown in the photo. It is knit on size 2 needles at 8 sts/inch. That hat is pretty silly, looks like a deflated sailor hat.
This textured cardigan has an angora collar and sleeve trim. The matching skirt has box pleats.
The boat-neck pullover has kimono sleeves (knit in one piece with the body) and that Ball Braid trim made by knitting a long strip, sewing it into a tube, then inserting hundreds of wooden beads which have to be tied off between each bead. It does make an attractive edging, but this is the only booklet I have ever seen it in.
The rest of the photos are from another 1950's booklet that features artist renderings rather than photographs. I love the work of this illustrator. The paintings really capture the feel of post-war America with the emphasis on family. The sweaters are standard classic sweaters and twin sets.